Sergej Lugovic is a senior lecturer teaching Information Economy, Technology Entrepreneurship and e-business at the Polytechnic of Zagreb, Croatia. He’s also a PhD candidate at the Information Science department of the Faculty of Humanities and Social Sciences, University of Zagreb. His research interests are information behavior and needs in intelligent socio-technical systems. He holds a Master of Science degree from Plekhanov Russian University of Economics and an MBA from The London College UCK. Along with his academic career, he had a business career in Moscow, London, and Zagreb, working for blue chip companies, for the government of the Republic of Croatia, in technology ventures, and in the fashion and the music industries.