Vegeta - the winner of the "Superbrand" award in Poland

In research conducted by the Young & Rubicam agency, concerning the brands with the greatest potential for growth in Poland, Vegeta ranked third, and once again confirmed its outstanding quality and reputation in the Polish market.

This was the first time that the “Superbrands” competition was organised in Poland. The first part of the programme involved the selection of the strongest brands in each of the 30 participant countries. “The Brands Council”, consisting of journalists, leading advertising agencies, PR agencies, market research agencies, and the representatives of the strongest Polish companies, assessed Poland’s 1200 consumer brands. They decided on Vegeta as one of the strongest brands in Poland, and presented it with the “Superbrand Polska” award. Along with Vegeta, the award was also given to world-renowned brands such as Adidas, Puma, Nike, Sony, Peugeot, Pepsi, Coca-Cola, Opel and Ford, which shows how valuable this recognition is.