Vegeta - the most famous Croatian brand - gets a new flavour

In an attempt to keep up with worldwide dietary trends, especially with the growing popularity of Mediterranean cuisine, Podravka has recently launched a new product on the markets of Croatia, Poland, Russia, the Czech Republic, Slovakia, Hungary and Slovenia. This new product, unique within its category, is Vegeta Mediteran, a universal food complement enhanced with aromatic herbs and tomato.

The product contains seven varieties of Mediterranean herbs (oregano, marjoram, rosemary, bay leaf, basil, coriander and black pepper) and follows the trail of the specific culinary features of Croatia as a Mediterranean country.

Vegeta Mediteran also introduces a packaging innovation, using new technology in producing the bags. The product is packed in deltapack packaging, which can be resealed to maintain the freshness of the product. The product, bearing the mark “Croatian Creation”, obtains in this way a modern and dynamic image, offers something new to consumers, and helps Vegeta maintain its leading position in these markets.