Vegeta Mediteraneo Campaign
In July, Podravka initiated the Vegeta Mediteraneo campaign primarily aimed at tourists from Central European countries, such as the Czech Republic, Hungary, Slovakia, and Poland. Hoardings similar to those they see at home will welcome tourists arriving from these countries, and samples of Vegeta will be distributed together with promotional leaflets.
In July, Podravka initiated the Vegeta Mediteraneo campaign primarily aimed at tourists from Central European countries, such as the Czech Republic, Hungary, Slovakia, and Poland. Hoardings similar to those they see at home will welcome tourists arriving from these countries, and samples of Vegeta will be distributed together with promotional leaflets. The Vegeta Mediteraneo campaign is the continuation of the image campaign conducted in May and June in the Czech Republic, Slovakia and Hungary.
The Vegeta Mediteraneo campaign was launched at the beginning of July and will continue until the end of August this year. The campaign will take place every Saturday at tollbooths in Karlovac and Vukova Gorica, and on the bridge to the island of Krk, as well as on certain days in July and August in the County of Istria, that is, in Umag, Novigrad, Poreč, Vrsar, Rovinj, and Fažana. The campaign will also be conducted in famous Dalmatian tourist resorts such as Borik, Zaton, Primošten, Vranjic Belvedere, Baško Polje, and Solaris.
The two most significant brands of Podravka, (the largest food production company in Central, Southeast and Eastern Europe), are Vegeta and Podravka, which are sold in over 40 countries worldwide. Vegeta is the most famous Podravka brand, sold on every continent. Thanks to its long presence and leading position on the markets of Central Europe, Vegeta has become a very high-profile brand; a brand of Mediterranean food complements that follows the trend of light, Mediterranean cuisine.
