Turkish distributors and gastro-clients thrilled with Vegeta

The joint visit of the Turkish distributors and gastro-clients to Podravka organised by Podravka’s Gastronomic Team and the Project Team for Turkey, judging by the mood of the guests, proved to be a move in the right direction. For the first time, they were given the chance to see for themselves how Vegeta was made – a product which has yet to be launched in Turkey – and make sure that Podravka was indeed a warm culinary institution.

The distributors, Cemal Bayhan, Muhammer Guler and Mustafa Yilmazer, the prize-winning gastro-clients, Yahya Erdogan, Bayram Ergun and Rahmi Yilmaz, and Vasfi Pakmani, the owner and publisher of professional journals, were taken around the new Vegeta plant, the Panonska Brewery, the Food Museum, the Generalić Gallery in Hlebine, and made a sightseeing tour of Zagreb. They were introduced to the Podravka Group, and they also had the chance to meet a member of Podravka’s Management Board, Davor Cimaš, who expressed his satisfaction with this first step in establishing partnership relations on the Turkish market.

Talks were held with the distributors on opportunities for improving business cooperation. Among other things, an agreement was reached on participation at the fair which is to take place at the end of March, and on the eve of the opening of the tourist season, in Antalya, the most popular Turkish tourist resort. Under the organisation of the distributor, the gastronomic experts will present how simple Vegeta is to use in the preparation of food, and distribute samples and leaflets with recipes.

The gastro-clients – top quality chefs from elite hotels – were able to obtain first-hand information on Podravka products through a practical presentation in the Culinary Workshop in Zagreb. By following the instructions of the Podravka experts, as well as their own experience and creativity, they prepared several specialities, and were thrilled with the simplicity and speed with which the food was prepared. They particularly liked the possibility of adding to basic Podravka products and adapting them to the wishes of the guests. Therefore, besides Vegeta, whose ambassadors they have already been in Turkey, they are now also going to promote Cmok, ajvar, different sauces, and Dolcela products.