Reducing product portfolio for more efficient business

Podravka d.d. Management Board reached a resolution on reducing a number of products from the production program. About 660 products that have been present on various markets and did not yield an expected positive effect will be discontinued. A positive effect on gross margin is thus expected, amounting to HRK 1.2 million.

Podravka Management Board also reached a resolution on restructuring the bakery business, with the purpose of reducing production expenses and improving profitability of the bakery program.

All of these actions are a part of the continued business processes rationalization and efficiency increase, which is currently one of the main priorities of Podravka's Management Board headed by Zvonimir Mršić.

Podravka is also is working on focusing its business on key categories, products and markets where it wants to continue its profitable growth.