Product Portfolio Review

Continuing business rationalization processes, with the purpose of increasing efficiency, Podravka Management Board decided at its today's session to review the product portfolio of the Food and Beverages business program, in order to define the portfolio which will bring a higher level of profitability. Products which are realizing an unsatisfactory annual sales will be considered in the first stage. In this first stage the goal is to reduce the product portfolio by approximately 500 stock keeping units.

"Basic idea is that we focus in our business development on key categories and products that ensure stabile growth and increased profitability to our company. Discontinuing products with unsatisfactory shelf turnover will create preconditions for stronger growth and launch of new products with significant growth potential -  Zvonimir Mršić, Podravka Management Board president said on the occasion.