Presentation in Podravka concerning the irrigation system in the primary agricultural production of the Israeli company Unifood Ltd.

On 15 October, Podravka organised the presentation of an irrigation system used in the primary agricultural production of the Israeli company Unifood Ltd. Some 20 organisers of vegetable production from all parts of Croatia attended the presentation, as well as representatives of the Ministry of Agriculture and Forestry, and of the County of Koprivnica-Križevci and the town of Koprivnica.

Considering the geographic and climatic position of Israel, irrigation is a necessity without which primary agriculture would be practically impossible. For this reason, the irrigation systems in this country have been brought to a very high level, which results in high yields in primary agriculture. In contrast, the irrigation systems in Croatia are still at a very rudimentary level, which has an effect on high risks to production and the danger of natural disasters such as drought which occurred in some parts of Croatia this year. Coordinators of production and purchasing from small producers for Podravka also learned something about the economic and technological advantages of the Plastro irrigation system presented by Unifood Ltd.

Through this presentation, Podravka seeks to help its subcontractors in modernising primary production and improving yields. For the producers this would mean less dependence on natural conditions, while Podravka could count on greater stability and safety when purchasing the raw materials for its processing industry. Podravka, as one the largest Croatian fruit and vegetable processing companies, meets 90% of its needs for raw material in the form of fresh vegetables from domestic production, while the remainder is imported from Hungary and the countries of former Yugoslavia.