Podravka to open office in the USA

At the beginning of 2005, Podravka will open its representative office Podravka International USA in New York. The distribution of Podravka products on the American and Canadian markets will be conducted through three distributors, and the active presence in the market through a representative office there will ensure a higher quality of business processes in this market which is recording significant growth year by year.

With this investment Podravka seeks to maintain a dominant role in the so-called ethnic segments in the category of food complements, and also to develop its position in the general market. Podravka exports Vegeta, Podravka Dishes (soups, Talianetta, Fant), tinned meat produced by Podravka’s meat industry Danica, and processed fruit and vegetables to the markets of the USA and Canada.

Mr Domagoj Kero will be Head of Podravka’s representative office in New York. He graduated from the Graduate School of Economics and Business and worked as chargé d’affaires at the Croatian Embassy in Australia, economic advisor at the Ministry of Foreign Affairs, consular advisor for the economy in the Consulate General of the Republic of Croatia in New York. Between 1999 and 2003 he was Consul General of the Republic of Croatia in New York. He comes to Podravka from the position of Head of Department for Bilateral Economic Cooperation of the Ministry of Foreign Affairs.