Podravka takes over distribution of Belupo cosmetics

From 1 April Podravka will take over the sales of the complete Belupo cosmetics range. This joint project will use the synergic resources of Belupo and Podavka, giving the cosmetics programme, which has been neglected for years, a strong opportunity for development. Ms Marijana Mihalić Balog is the head of sales of the Belupo cosmetics programme which will be distributed within the Croatia Sales sector.

Besides the famous “Coppertone” line of suntan products, and the licensed toothpaste Aronal and Elmex, Podravka will also distribute the new Belupo line of cosmetics “I touch”. This line includes hand, hair and skin care products for men, women, and young people. The same rules and manner of work will be applied as for other programmes within Podravka Sales, and heads of sales of cosmetics responsible for performing operative tasks will be appointed for each region.