Podravka signs agreement with HUH, the Croatian Association of Hoteliers

In Koprivnica the President of the Executive Board of the Croatian Association of Hoteliers, Franco Palma, and the President of Podravka’s Management Board, Darko Marinac, signed a long-term business cooperation agreement. With this agreement another step has been taken in the direction of good cooperation between Podravka and hoteliers. The agreement provides that, in addition to traditional forms of cooperation, they will also work together on the improvement and creation of the gastronomic offer in tourism.

The Croatian Association of Hoteliers is an independent professional business organisation promoting, harmonising and advocating the common interests of hoteliers and restaurateurs. It currently comprises 190 members who are already doing business with Podravka in a variety of ways. However, this agreement will strengthen this cooperation.

Podravka achieves a significant part of its sales in Croatia through the tourism sector. More than half of this turnover is realised through direct cooperation with hotel – tourism companies, while the remaining turnover is realised through the retail network.