Podravka's plum jam receives the mark "Genuine Croatian Product"

At the beginning of July, the Croatian Chamber of the Economy awarded the right to use the mark “Izvorno Hrvatsko” (“Genuine Croatian Product”) to Podravka’s plum jam with added sugar and no preservatives. Podravka has already received this mark for Vegeta, and plum jam is the second product made by Podravka bearing the mark “Genuine Croatian Product”. This mark awarded to Podravka’s plum jam is due acknowledgement to Podravka’s experts at the 55th anniversary of fruit and vegetable production. The product itself has been manufactured following an original home recipe since 1975, which makes it unique in the world. Podravka’s plum jam has also won a number of other quality awards over the years, which include “Gold Medal for Quality” at the most recent international gastronomy fair held in May this year in Zagreb.

Milivoj Šifkorn, Executive Director of the Podravka Fruit and Vegetables profit centre, said: “This award confirms the originality and high quality of Podravka’s plum jam. Such a mark, which is borne by a very small number of Croatian products, will contribute to the even better promotion of Podravka products and other goods in Croatia and in the world.”