Podravka presents two new Internet projects: www.podravka.com and www.coolinarika.com

Podravka has a clearly defined strategy and plan in developing its presentation on the Internet. Having monitored the market carefully, it was concluded that the increasing need for on-line communication with users called for changes in the contents of Podravka’s corporate website.

This was the incentive for creating a new cookery website at www.coolinarika.com, which includes some of the contents of the former corporate website, as well as a wealth of new information.

In the light of this, a great deal of thought has been put into redesigning Podravka’s corporate website – www.podravka.com.

www.podravka.com

The new and improved corporate website is now much more easily available to the general public, journalists, business associates and members of the financial and expert public.

All of these user groups can now access specialised website sections, where they can find details of all main activities and services. This has been an important step in establishing a dialogue with our clients, undoubtedly a major factor in modern business.

Internet-based corporate communication with Podravka has been further facilitated by the e-mail services and the ‘BAZA+’ service, aimed at communicating with journalists.

www.coolinarika.com

The success of the Culinary Studio section from Podravka’s former website has inspired us to devote more attention to the dialogue on food and cuisine.

Podravka’s dynamic on-line magazine Coolonarika.com contains recipes, cooking tips, articles, and entertainment sections related to topics that are of interest to our users. The website is fully interactive and user friendly to encourage the participation of a wide range of users.

Coolinarika.com is a cookery website created by its users for other users, and Podravka’s role is only to facilitate the expressed desire of discussing issues related to nutrition and cooking.