Podravka opens representation office in Priština

The Board of Podravka passed a decision to open Podravka’s representation office in Priština. Podravka launched the sales of its products in the Kosovo market in 1999 and today more than 200 Podravka products are available in this market. Podravka soups and Lino children food are market leaders there and Vegeta holds a significant share of the market.

The distribution of Podravka products in the market of Kosovo is handled by an exclusive distributor. The establishment of Podravka’s representation office in Priština is intended to achieve a more efficient management of business processes and the expansion of the existing range of products which will eventually lead to increased sales.