Podravka has purchased the Belsad brand

A Sales and Purchase Agreement was signed today in Ljubljana between Podravka d.d. and Droga Kolinska d.d. for the Belsad brand according to which the food company from Koprivnica became the owner of the above mentioned fruit spreads brand.

 The Belsad brand covers marmalades and jams and since 2006 Podravka has been producing this product range for Droga Kolinska as an outsourcing service.

 Podravka processed fruit products have been present on the markets of Croatia, Slovenia, Bosnia and Herzegovina, Serbia, Montenegro and Macedonia. The purchase of the Belsad brand will enable an expansion of the processed fruit product range to the Slovene market as well as strengthening its current market position. The sales of products under this brand are expected to commence in April.

 Podravka is one of the leading food companies in the region of South-east and East Europe. The most significant Podravka brands are Vegeta, Podravka soups, Lino, Čokolino, Dolcela, Fini-Mini, Studena, Studenac and Lero.