Podravka d.d. and the Croatian National Tourist Board sign a contract on long-term cooperation

Podravka d.d. and the Croatian National Tourist Board signed a contract on long-term cooperation in Koprivnica yesterday. The contract was signed by Darko Marinac, President of the Management Board of Podravka d.d., and Niko Bulić, Director of the Croatian National Tourist Board.

In accordance with this contract, Podravka will participate through its gastronomy sector and brands such as Vegeta in the promotional activities of the Croatian National Tourist Board on markets which are strategically attractive to Podravka. The first occasion for such cooperation will take place at the ITB Tourism Fair in Berlin on 7 March, where Croatia is the host country of the official opening ceremony.

The culinary team of Croatia made up of 20 chefs headed by Viljem Cvek, Podravka’s gastronomy promoter and president of the Gastronomes’ Section of Croatia, will participate in the promotional activities of the Croatian National Tourist Board. The promotional activities will also be accompanied by advertising materials of Podravka’s products.

On the occasion of signing the contract, Niko Bulić, director of the Croatian National Tourist Board, said: “Within the general promotional activities of the Croatian National Tourist Board, it is only expected and logical to build relations with a company which produces authentic Croatian products and which presents Croatia in the world. In choosing Podravka, we have chosen long-term cooperation and we are very pleased that cooperation will be implemented soon, at the ITB Tourism Fair in Berlin on 7 March at which Croatia is the host country of the official opening ceremony.”

Darko Marinac, President of the Management Board of Podravka, said that cooperation between the Croatian National Tourist Board and Podravka was favourable for both parties: “Podravka has been present on Central, South-Eastern, Eastern and partially Western European markets for many years and its brand Vegeta has earned a respectable position on these markets. Cooperation between Podravka and the Croatian National Tourist Board will contribute to the presentation and promotion of Podravka on these markets and also to the presentation of Croatia as an attractive tourist destination.”

Podravka and the Croatian National Tourist Board will continue cooperation even after the Tourism Fair in Berlin, at fairs to be held in Warsaw, Prague, Bratislava, Budapest, Ljubljana and the Baltic region.