Podravka at the 6th International Food Fair in Kiev, Ukraine

Podravka, in cooperation with its distributor – the Lan Ukraine company – took part in the 6th International Food Fair PROD EXPO UKRAINE 2001, organised in Kiev from 1 to 5 March 2001, bringing together about 150 exhibitors from many different countries.

The presentation of Podravka focused on its strongest brand names – Vegeta, Podravka, and Lino products. Podravka products are already established on the Ukrainian market and are well known among consumers, so that on each day of the Fair, there was huge interest in Podravka and in its products. The Vegeta Twist range, which saw its premiere presentation at the Fair, aroused the greatest interest. Consumers wanted to know when they would be able to buy this product in the shops. The presentation of Podravka at the PROD EXPO UKRAINE 2001 Fair did not go unnoticed by business partners either – old and potentially new ones – who, besides asking questions about the range of products and prices, most often wanted information about the future activities of Podravka on the Ukrainian market.