Podravka will distribute Kraš products in Hungary through its developed distribution network, thus expanding its offer with top-quality confectionery products. Thanks to this co-operation, Kraš will also have the opportunity of promoting the quality of its products to Hungarian consumers.

Dražen Pros, the director of «Podravka International» from Budapest and Darko Radišić, sales, marketing and logistics manager of Kraš, signed an agreement on the exclusive distribution of Kraš products through Podravka’s distribution network in Hungary.

On this occasion, they both expressed the opinion that this was not just a distribution agreement, but the start of significant business co-operation between the two Croatian food companies. This kind of partnership should serve as a model for other Croatian companies.

The members of the Management Board of both companies, Davor Cimaš from Podravka, and Jadranka Ivčić from Kraš, who attended the signing of the contract, said that this mutual co-operation would enable both companies to achieve success on the Hungarian market. Talks on potential further co-operation in other markets where Podravka has a developed distribution network have also been announced.