New design of best known Croatian brand - Vegeta

The best known Croatian brand – Vegeta – is coming to the market these days featuring a new visual image. In order to remain consistent and recognisable in the market, the Vegeta packaging retains its blue colour, as well as the image of the chef and vegetables. The Vegeta logo is now visually three-dimensional, and another novelty is the table of nutritional values. Vegeta in the new packaging has been on sale from the beginning of May, and it is expected to completely replace the one in the old packaging in about a month and a half. A media campaign has also been launched in all the strategic markets of Vegeta, which will last until the end of May, to best acquaint consumers with Vegeta’s new design.

The revitalisation of the Vegeta brand design, refreshed by a new, attractive logo, is a challenging process. It is characteristic that the best known Croatian product in its 45 years of existence has always featured the familiar packaging, and this is also the purpose of the renewed packaging.

Vegeta is today the most famous and strongest brand of Podravka, sold in more than 40 countries around the world. Last year it recorded a 2% growth in sales, and, with HRK 656 million in sales revenues in 2004, accounts for 20% of the total revenue of the Podravka Group.