Mildly-hot prize in large format

Thursday, 28. September, 2006, Tucman hall in Zagreb was a venue for awarding the best billboard prize, under the title "Who sees – sees". The entire event was organized by an outdoor advertising agency, Outdoor Akzent, and the absolute winner was Podravka with its ketchup commercial "Mild or hot", designed by Imago agency.
In the billboard category this genuine commercial won the most votes by the audience and by the members of the jury, who also declared it the best in the categories city light and megaboard.

Jury president was Vesna Trnokop Tanta and the members were: Stefan Lupino, Marija Radonić and Željko Žutelija. On Podravka’s behalf the reward was accepted by Market Communications Director, Hrvoje Maljak. The organizer presented the prize winners with a valuable reward of 50 billboard surfaces, which they can use for one month. Thus ended sixth in a row best billboard design award.