International award for Podravka and Bruketa&ŽinićOM

Prestigious competition Good Design awarded Podravka’s 2004 yearly report "Feed me", created for Podravka by Bruketa&ŽinićOM advertising agency

Good Design is the oldest design competition. It is organized by The Chicago Athenaeum, international museum of architecture and design, being the only museum of such kind in USA.
The mission of the Museum and the Good Design competition, which is announced every year, is to strengthen public awareness of the importance of design and to promote the idea of design’s positive effect on the environment.
Winning in this competition "Feed me" will be entered into museum’s yearbook.

"Feed me", multiawarded yearly report, is a complex communication project, realized by Bruketa&ŽinićOM advertising agency in which they successfully blended Podravka’s financial indicators with company symbols and mission. Such a project requires a clearly set communication strategy and consideration of desired effects. Since this work presents an important document for Podravka and company partners, design is in the service of information and financial indicators.

Successful cooperation already verified between Podravka and Bruketa&ŽinićOM advertising agency has won the top of the world’s market communication. Such an international success is the evidence of creativity and communication strategy thought through, as well of the relation between a client and an agency based on cooperation and trust.