Green Apple Flavoured Studena wins prize for best packaging in Croatia

Green Apple Flavoured Studena in PET 0.5 l packaging won the CROPAK 2004 prize for best packaging in Croatia. The prize is awarded by Tectus d.o.o., Zagreb, the Institute for the Packaging and Graphic Industry, and by the professional journal “Ambalaža, grafička industrija". The objective is to promote and stress the advantages and benefits of packaging as an important marketing and promotional vehicle which also gives identity to a product, as well as to provide motivation for the manufacturer and user of the packaging, the designer and the printer.

The CROPAK prize is awarded in seven categories – food products, water, soft and alcoholic beverages, consumer goods, a Croatian product series, foreign products in the Croatian market, and a foreign product series in the Croatian market. The independent expert jury who assessed the content (information and markings), information value (usefulness of information and markings), accessibility (readability and use of space), print (quality, applied techniques), innovative value, ergonomic value (product functionality and rationality) design and ecological characteristics (materials, printing inks, varnishes, glue…) decided that Green Apple Flavoured Studena had the best packaging in the categories of water, and soft and alcoholic beverages.

Podravka products won several other prizes. Fant for Pasta with Meat received an award in the food products category, the Fruit Flavoured Studena product series (lemon, apple, strawberry and peach) won an award in the Croatian product series category, while Belupo’s novelty products – I Touch My Hands – hand cream with glycerine and silicon, and I Touch 4 Men shower gel won an award in the category of cosmetics and pharmaceuticals.