Everything goes by, but our love never will!

Mid September was a kick off for another huge media campaign about Podravka packet soups, in order to promote their new packaging. The campaign will continue till mid November. During the two months the television and the radio will play a well known song by Đimi Stanić, a popular Croatian singer – "Prolazi sve, al´ naša ljubav zar ne, nikad neće proć’!" (Everything goes by, but our love never will!) Choosing this song for television and the radio was quite obvious, because with it we have been trying to show that the soups are timeless, and that Podravka soups have been present in our families for the 3rd generation now. Family scenes from the past that appear in the video return us to the times when we were children and modern scenes tell a story of how us too wish to provide our children with equally happy family atmosphere. Podravka soups are easy and simple to prepare and they leave families more time to spend with each other.

In order to present Podravka soups in their new attire, during the campaign we have used, besides the television and the radio, weekly and monthly magazines, billboards and city lights. The same as the televised and the radio jingle wanted to promote nostalgia, these medias are also a bit nostalgic to us. The heart and the slogan "Lets cook from the heart" that can be seen in every piece of the campaign, present the care for the family, spending time together, love and warmth of a home.

Podravka takes constant care of its consumers and thus it will organize a promotional sale of its soups, and all interested will be informed in due time.