Podravka's Nutritive strategy

Podravka's Nutritive strategy is our guidebook in development of new and rebuilding existing product recipes, so that on any occasion products of high quality and excellent taste be available to you.

Podravka has been present in many homes for over 60 years. Already back then it was our goal to produce food of high quality and controlled origin, for simple and fast preparation.

Podravka's slogan Always with the heart for us has always meant contact with the consumer in the closest sense. You have inspired us to enable you preparation of various meals, even then when there were no fresh vegetables and seasonings "at hand". Ready-made traditional meals and sweets were and still are important backup during happy and less happy moments.

Continuous tracking of food habits and consumer needs on various markets, owing to Podravka expert teams, we have developed products for the entire day (meals, brunches, snacks) and any occasion (in you home, outdoor, office, in between meetings, in the movie theatre...).

It is our dedication to preserve health and to contribute to change of bad eating habits for you and members of your family, and that's why we have created Podravka's Nutritive strategy, committing us to:

  • reduce the amount of saturated and trans-fatty acids, salt (sodium) and sugar in our products,
  • to optimize products with nutrients ensuring good health,
  • in new products development, to focus on optimal growth and development of children, healthy aging, digestive system health, special dietary needs, healthy body mass maintenance, healthy life style,
  • provide consumers with accurate and valuable information on our products through packaging and promotional activities,
  • educate and thus point to the meaning of meals' nutritive value and portion size.

Podravka's Nutritive strategy is our guidebook in development of new and rebuilding existing product recipes, so that on any occasion products of high quality and excellent taste be available to you. We achieve that through synergy of Podravka's internal potential, with subcontracted associates and you, consumers who have been with us all these years.