Podravka collaborates with the film studio Paramount Pictures

Podravka is the first Croatian company which has throught the mediation of the Blitz film and Video Distribution reached an agreement on the direct collaboration with one of the biggest film studios in the world, Paramount Pictures, and Čokolino has become the partner of the new Paramount film The Spiderwick Chronicles on the markets of the southeast Europe.

Predstavljena suradnja Podravke i Paramount PicturesaPodravka is the first Croatian company which has throught the mediation of the Blitz film and Video Distribution reached an agreement on the direct collaboration with one of the biggest film studios in the world, Paramount Pictures, and Čokolino has become the partner of the new Paramount film The Spiderwick Chronicles on the markets of the southeast Europe.

With the film studio Paramount Pictures an agreement has been reached on the joint promotion of the film The Spiderwick Chronicles through the mediation of the exclusive movie distributor of the company United International Pictures for the territory of Croatia – the company Blitz film and video distribution, wihich gave Podravka exclusive rights in the breakfast cereals category to use the title and visuals of the film and it produced a special line of the Čokolino Cereals with the film scenes and gift magnets with the Spiderwick characters. It is a new concept of in-pack i on-pack promotion of the Čokolino products.

Čokolino thus becomes a part of an exciting story which opens with the arrival of tako Mallory, Jared, Simon and their mother in an old Victorian house of extraordinary past and numerous secrets, where an entirely new, magical world of fairies, trolls, ogres and other extraordinary creatures is unfolding in connection with the disappearance of their relative, Arthur Spiderwick.

‘Podravka is the company which has always paid a considerable attention to the innovation of their brands and the development of the international network of partners, and the collaboration of the brand Čokolino with the one of the biggest film studios in the world Paramount Pictures is definitely an example of a step forward in our activities , Saša Romac, member of the Podravka Board has said.

‘Blitz film and video distribution is proud as a regional leader in the film industry to give a Croatian company an opportunity of direct collaboration with one of the biggest film studios in the world. We hope that the collaboration of Podravka and Paramount will give a considerable contribution to the development and innovation of the film marketing in Croatia and in the region as well.”, Hrvoje Krstulović, president of the Board of Blitz film and video distribution.

The Spiderwick Chronicles are opening on March 20th in the distribution of the leading Croatian film distributor, the company Blitz Film and video.

Blitz film an video distribution has been present on the market since 2000. Today, Blitz Croatia is part of the Blitz Group which has its branch companies in almost all countries in the region (Blitz Slovenia, Blitz Bosnia and Herzegovina, Millenium – Serbia and Montenegro). Blitz is an exclusive distributor of the companies United International Pictures – UIP (Universal, Paramount, DreamWorks SKG) and Warner Bros Pictures International for the territory of Croatia and also the exclusive video distributor of the companies Sony Pictures Home Entertainment, Paramount Home Entertainment Global, a division of Viacom Global and DreamWorks Home Entertainment SKG for the territory of the Ex Yu republics.
Blitz also collaborates with many independent film companies and distributors and we specially point out these: Icon Entertainment (owner Mel Gibson), Europa Corp (owner Luc Besson), Lion’s Gate Intenational, Lakeshore Entertainment, Summit Entertainment, etc.

In order to complete the story of the Spiderwick Chronicles, numerous activities with the publishing house Egmont have been settled. The readers will be given as a gift the attractive Čokolino book marker when they buy one of the five books from the Spiderwick Chronicles serial.

The Egmont range of products consists of books and magazines of the leading world brands such as Disney, Barbie, Teletubbies, National Geographic,