Vegeta Natur – straight from nature
"Vegeta Natur - straight from nature" is a slogan for the campaign to be run on TV, radio, printed advertisements and web, supporting the launch of Podravka's new product from the Vegeta family. Arisen as a response to the grown consumer awareness and the need for healthy and natural products, Vegeta Natur is an innovation in food seasonings and is completely aligned with healthy food trends.
Advantages of Vegeta Natur will be presented in the period from 15th April to 30th May 2010.
Vegeta Natur is an all-purpose food seasoning: it can be used in a wide spectrum of meals, while the recognizable taste is maintained as one of the key values of Vegeta.