S.O.S. cookbook – May the summer last longer with Podravka
Campaign for Podravka ready made meals is running in the period from 15 June to 15 August 2010, with the title "S.O.S. cookbook - May the summer last longer with Podravka" in the markets of Croatia and Bosnia and Herzegovina. The campaign consists of 5 different radio jingles and 5 different advertisements in daily print (24 sata) and various contents at www.coolinarika.com, with appealing prices awaiting consumers at the points of sale.
The campaign is conceived as an S.O.S. cookbook - Podravka ready-made meals enable you to take better use of your free time. During summer time do not worry what, when, how and how long will you cook, find Podravka ready-made meals at points of sale at SUPER SUMMER PRICES and the lunch will be ready in a second. You just need to enjoy your summer vacation.