A contract has been concluded in Koprivnica between Adria d.d. – specialising in the catching, processing and selling of fish, and Poni Trgovina d.o.o., which, from 1 January 2002, gives Podravka the position of exclusive distributor for Croatia of a range of tinned fish products by Adria d.d. The contract was signed by the President of Adria’s Supervisory Board, Miodrag Lacić, the President of the Management Board of Adria d.d., Neven Lacić, and Mladenko Frleta, director of Poni Trgovina d.o.o.

According to the contract between Adria d.d. and Podravka’s Poni Trgovina, the tinned fish range will be distributed through Podravka’s distribution network. The importance to Podravka of the contract to distribute Adria products lies not just in the fact that the tinned fish range and the Eva brand are now included in Podravka’s range of products, but also in the fact that this will expand the offer to customers and end consumers. Mladenko Frleta, director of Poni Trgovina d.o.o., said: “Podravka has used its distribution network for the territory of Croatia and included Adria d.d. products and its Eva brand in the Podravka range of products. The goal of Podravka is to broaden its range of products with the Eva brand and strengthen its image with customers, and, naturally, its presence at points of sale. Through a significant increase in sales over the previous year, Podravka has been able to ensure positive financial results. Together with the representatives of Adria d.d., we will work on strengthening the image of Eva products by investing in marketing and promotion through the media. Adria d.d. products are not in competition with our own products and perfectly fit Podravka’s production range.”

Miodrag Lacić, President of the Supervisory Board of Adria d.d., stressed: “Since Adria distributes 20% of its product range in the domestic market, we think we have chosen the best company to co-operate with in order to be able to increase sales on the Croatian market and be even more efficient. Signing this contract with Podravka will enable us to achieve a high-quality and efficient distribution of our production programme, as well as to further increase our customers’ satisfaction.”

Adria d.d. from Zadar is one of the largest fish processing companies in the Republic of Croatia. Established in 1948, it has fifty years of experience in producing tinned fish. The focus of operation of Adria d.d. lies in the production of tinned fish bearing the well-known Eva brand name which has existed for as many as 30 years. As a result of using modern technology, and of a good supply of fresh fish, Adria d.d. has proved itself over many decades with its quality and assortment of EVA and other products and is recognised as the most progressive fish-processing company of the east coast of the Adriatic. Besides EVA sardines as the most popular brand in Croatia, and other tinned fish bearing the EVA trademark, there are also Adria sardines, Posejdon sardines, Zagreb sardines, Anchovies and many other products.