Africa and the Middle East

The African cuisine is based on local ingredients: fruits, grains, vegetables, dairy and meat products, venison, fish from the depths of the oceans that surround the continent of Africa. Vegeta stands out as the best-selling Podravka product across countries of the Middle East and Africa.

Africa and the Middle East

Podravka d.d.

Ante Starčevića 32
48000 Koprivnica
Croatia

Contact:
Mirela Lukač 
tel: +385 48 653 115
fax: +385 48 220 587
mob: +385 98 367 532

Podravka has been present on the markets of Africa and the Middle East for many years. Demand for Podravka products depends largely on the level of intrastate and interstate conflicts of certain areas.

In many African countries, the second largest continent of the world, the best-selling Podravka products are Kviki pretzels, Kviki sticks, Kviki maxi pretzels with sesame, condiments, Talianetta, canned meat, Podravka soups, Lino children's food. As a best-selling Podravka product is Vegeta, especially in countries such as Egypt, Libya, Liberia, and it has been presented on Cameroon market this year as well. Vita soup bricks were available in more countries in the region such as Benin, Gabon, Guinea, Guinea-Bissau, Liberia, Mali, Angola and Sierra Leone.

On the Middle East market, the best-selling Podravka products are Vegeta, Vegeta Twist, Podravka soups, Fant, canned meat, condiments, chutney and Lino children's food.

The internal conflicts and civil strifes in Africa resulted with the abolition of export to some countries, the fall in exporting to the less conflicted countries and the attempts to export to new countries.

Fast facts

  • South Africa offers an amazing natural beauty, wildlife watching, cultural diversity, cosmopolitan cities and the "Rainbow Nation" experience.
  • For the most moderate climate in the whole of Africa, South Africa can be visited all year round.
  • Observing wild animals is best from June to September (South African winter)

Do not miss:

  • Cape Town and Cape of Good Hope
  • Johannesburg
  • Kruger National Park
  • Mountains Drakensberg 
  • Kgalagadi Transfrontier Park
  • Durban (in KwaZulu-Natal)

South African festivals:

  • Arts Alive Festival in Johannesburg in September and October
  • Pretoria Show in August
  • Arts Festival in July
  • New Year Carnival in Cape Town