Podravka is the sponsor of the lecture by marketing expert, professor Kevin L. Keller

The Zagreb Sheraton gathered on Tuesday, 16 200 Croatian marketing managers on a whole day lecture on The Strategic Brand Managing by a professor Kavin Lane Keller.

Podravka has recognized this event as an opportunity to give their managers an insight of the latest trends and knowledge in the area of brand managing which is one of the most dynamic marketing fields.

Beside 15-ish Podravka marketing managers, The professor Keller lecture has also been attended by the members of the Podravka Board, Josip Pavlović and Marin Pucar. Podravka was also the main sponsor of the lecture.

On reasons of participating at these kind of lectures, Marin Pucar, member of the Board, says: "As we are all well aware of, the biggest Podravka's assets are its brands and its people. That is why we have today an exceptional opportunity to take advantage of the international marketing guru, professor Keller, in order to refresh our expertise and knowledge of brand managing and learn more about new trends that are now present in the world. We have seen the modus operandi of other world companies when managing their brands, the reasons of their success and failures in brand managing. If we leave this lecture enriched with new ideas and experiences of other companies, we are on a right path to make our brand managing successful. The crucial messages which I would like to pass on are: differentiation, innovation and creativity, or shortly - «Being totally different from others'."

The Podravka's Marketing managers listened very carefully the eight-hour long lecture by the professor Keller, and at the end of a day, they had said that the constant education and system organization of knowledge provide concrete results very quickly in practice.