Economy

In the competitive business environment Podravka aims for continuous advancement of doing business and product range development, maintaining leader position in selected categories, taking into the account the differences of every individual market.

Owing to long-year trust of our consumers, we have become a food brand no. 1 and have positioned ourselves as a significant participant in the pharmaceutical products market, not only in Croatia, but in numerous other countries of SouthEast Europe. Through systemic advancement of doing business and product quality, under the recognizable brands, we are focused on creating added value for our stakeholders, and using internal forces we wish to realize the synergy of business areas of food and pharmaceutical industry.  

Almost half of its revenue Podravka realizes on domestic market, and with these successful results it contributes to the Croatian economy. Continuous growth of revenues and profitability is equally noticed in the economies of the forty countries in the five continents in which we do business.

In the competitive business environment Podravka aims for continuous advancement of doing business and product range development, maintaining leader position in selected categories, taking into the account the differences of every individual market. 

Podravka is an important intermediary in connecting business and social subjects in Croatia and beyond, and with our activities we strive to contribute to the development of the social community in general.