Consumers

Podravka is basically oriented towards the production of high quality and sanitary valid products based on good production practice and the principles of quality and food safety management.

Owing to long-year trust of our consumers, we have become a food brand no. 1 and have positioned ourselves as a significant participant in the pharmaceutical products market, not only in Croatia, but in numerous other countries of SouthEast Europe. So, together with our consumers, we respect the tradition and its values, and combined with latest creative methods and technological achievements we set standards and create latest market trends.

Podravka is basically oriented towards the production of high quality and sanitary valid products based on good production practice and the principles of quality and food safety management. As food quality and safety significantly overlap in consumer perception, we are dedicated to ensuring its highest level, from procuring the finest raw materials, to distribution of finished product to the consumer. It is completely based on norms, regulations and principles, compliant to Podravka Quality Managemeny System and Food Safety Management System, as well as continuous professional education of our employees. High quality is our constant, and in the creation of our products we dedicate special attention to simple preparation and consumption, practically and contribution to consumer health.

In the course of future business, with pleasure we will continue to fulfill the desires and needs of our consumers, in more than 40 countries around the world, because their trust is Podravka's quality!

Podravka's Nutritive strategy

Podravka's Nutritive strategy is our guidebook in development of new and rebuilding existing product recipes, so that on any occasion products of high quality and excellent taste be available to you.