Taste

Carefully selecting ingredients and aromas, Podravka creates products which generations of consumers can enjoy, owing to their unique and specific flavours.

Food taste is one of the most important criteria when choosing food. Carefully selecting ingredients and aromas, Podravka creates products which generations of consumers can enjoy, owing to their unique and specific flavours. Family preferences and tradition, life style, environment, age and gender are the key factors in building eating habits. 

We are proud that our products had a positive influence on building those habits. 

Sensoric analysis

  • Delicious Podravka product do not happen by accident. A large team of experts is responsible for this, having many years of experience, dedicated to understanding the consumer needs and flavour preferences. Every product goes through testing in professionally equipped laboratory for sensoric analysis, which is completely aligned with international ISO standards. Podravka employees have an important role in the work of this laboratory, who participate as members of evaluation panels, depending on laboratory needs.
  • A good quality product is the one that satisfies or supersedes consumer expectations. This is the reason why we systemically integrate our consumers in the sensoric process of product development.
  • Sensoric acceptability is primarily comprised of taste quality, and is an important platform without which the product will not be a success.
  • After showing primary interest in the product based on advertisements and promotion surrounding it at the moment it is launched to the market, permanent sustaining of proven taste quality is important for long-term success of the product.