Čokolino at 4th International Brand Fair

On Thursday, in Belgrade on the grounds of Beograd Fair began the 4. International Brand Fair, the brand fair in Serbia and southeast Europe.

It is a specific Brand Fair in Serbia and southeast Europe. The motto «Welcome to the Brand World» completely reflects the desires and intentions to provide yet another gathering with the international and Serbian brands to the public.

This year’s event, Brand Fair 4, which takes place from Februrary 7-9, consists of three parallel happenings: Brand Expo, Brand Live and Brand Conference. These three day events are especially conceived to provide to the participants and all the interested people an insight into the new and verified methods and practices of successful branding. The mission of a Brand Fair is not only to stimulate and educate, but also to support every, even the smallest effort, with an intention to develop a recognizable domestic brand and its successful launching to the world. This year’s Brand Fair in Belgrade has gathered many recognized and renowned brands in Serbia and in the world, among which Čokolino, Podravka’s brand, has also found its niche.

During the ceremony of grand opening at which the representatives of the Serbian Government were present, at the exhibition area that is best arranged, the Čokolino stand, many guests have strolled and shown their interest, especially the press and children. There were also VIP guests at the Čololino stand – the lecturers of this year’s Fair, Kevin L. Keler and Charles Crowe. They are one of the most famous world experts on branding and they have been full of praise for the looks of the stand and while tasting the Čokolino products, they have said that it is really delicious. Nadan Vidošević, the President of the Croatian Economic Chamber, has also visited the the Čokolino exhibition area. He was also one of the speakers at the grand opening. Podravka’s brand at this Fair shows the creation and development of one of Podravka’s high profile brands. At our exhibition area, undoubtedly, the computer tennis games or golf are the most interesting games which the visitors can play, or they can try bowling, and they can be rewarded with Čokolino products afterwards.