Podravka's culinary web site Coolinarika offers a unique, new product - Coolerica, a possibility for all users to create their own book of recipes. Listening to the needs and wishes of its consumers, Podravka has again proved as a company that can provide something new and innovating. This is a custom made product which enables every registered user to create an online collection of recipes - Coolerica, from the recipes already published on the site. Prepared collection of recipes users can order for printing and receive to their home address, selecting at it the type of binding, page range from 24 to 120, own title, font colour... and so on. Coolerica is definitely an original gift, as the creator of the collection can write an inscription and select a gift-wrap sticker for the delivery box.
As user recipes present the foundation of this site, and today there is more than 100.000 of them, this enormous collection of recipes and own photos will present much joy to numerous users, because apart from their own, they will be able to put the recipes of other users in their cookbooks, depending on licenses, and also to buy ready-made collections of other users as well, if there is such a permission.
"Although the idea for Coolerica appeared a lot before that, we have been working intensively on the project for more than a year. The most complex part of the project was to connect all the subjects in the process of creating, ordering, printing and delivery of Coolerica, to the smallest detail. At the same time, the process of creating a Coolerica for the user should have been very simplified, and to satisfy their wishes to create own collection of recipes and compilations of tried or favourite recipes of other users. We are satisfied with what we have offered to our users, and we hope they will recognize it as well." - Karmela Karlović, Coolinarika.com project manager said.
For nine years Coolinarika.com holds the status of a favourite culinary web destination, and the 10th place among the most visited sites in Croatia, according to the Gemius Audience. Coolerica project is definitely one of the creative and innovative additions to Coolinarika.com that will find its application among 80,000 active users of this site, and with anyone interested in becoming one.
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