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Media

Campaigns

Podravka continuously enhances the quality of her products, refreshes the product range, sets standards and trends to new products with innovative packaging, new technology, higher quality and functionality, but also with public communication. Here we provide insight into Podravka’s campaigns, basic ideas, tone, messages, individual advertisements and media through which they are placed. Be informed and regularly follow-up on Podravka’s campaigns.

Studena Functional Waters

We are presenting the first functional waters on the Croatian market – Studena GO, Studena SHINE and Studena DEFENSE - with a series of TV spots and newspaper advertisements. Functional and nutritive with low calorie and sugar values, enriched with... More

Vegeta - New Deltapack Packing

Vegeta, universal food seasoning in a new packing – deltapack self-standing zip bag. Find out about the new packing of your favourite seasoning through TV spots and press adverts from 18.05. - 06.06.2008. Vegeta is a universal food... More

Soups Signed By Nature

"Soups signed by nature" is the name of the campaign for a new line of Podravka cream soups. A healthy, natural and simple meal in just 5 minutes is Podravka's contribution to your healthy food habits and gourmet... More

Studenize Yourself!

"Studenize yourself!" is the name of a campaign for natural spring water that has after nine years presented its new visual identity. On 24 April 2008 a media campaign was launched for introducing the new bottle and design of spring... More

Duopak Podravka Pâté

The media campaign for the new duopack Podravka pâté – chicken, tea and liver, continues from 21.03.-21.04. on TV, in the press and on the radio. The goal of this campaign is to strengthen the image of Podravka pâté and its market... More

Vegeta's Little Secrets

 Vegeta’s Little Secrets – how to prepare the usual meal in a different way? Find a little secret on TV spots, print advertisments, recipe booklet and the Vegeta web page. TV spotovima, print oglasima, knjižici recepata and web stranici... More

Podravka Tea Sausage. The Secret is in the Taste.

Podravka tea sausage. The secret is in the taste. A good taste speaks a thousand words. Choose what everyone understands, because the taste of Podravka tea sausage in each and every delicious combination speaks a thousand languages.   More

Podravka Fruit

The print campaign for extra cranberry marmalade and jam under the name “Teddy’s Cranberries” started on 5.11 and lasts till 10.12.2007. The print campaign covers the most widely read women’s monthly and weekly magazines. The purpose of the... More

Cranberry Tea

“It makes you melt with joy!" is a campaign promoting Podravka cranberry flavoured fruit tea! When winter tightens its cold embrace, Podravka cranberry flavoured fruit tea makes it disappear in just a single aromatic and flavoursome... More

Podravka Tea

The promotional campaign +25% FREE for tea consists of activities of additional display and a media print campaign within the period of 1.11.2007 – 1.03.2008. Promotional packaging +25% Free offers consumers 5 tea bags more for the same... More

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