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Media

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Campaigns

Podravka continuously enhances the quality of her products, refreshes the product range, sets standards and trends to new products with innovative packaging, new technology, higher quality and functionality, but also with public communication. Here we provide insight into Podravka’s campaigns, basic ideas, tone, messages, individual advertisements and media through which they are placed. Be informed and regularly follow-up on Podravka’s campaigns.

S.O.S. cookbook – May the summer last longer with Podravka

Campaign for Podravka ready made meals is running in the period from 15 June to 15 August 2010, with the title "S.O.S. cookbook - May the summer last longer with Podravka" in the markets of Croatia and Bosnia and Herzegovina. The campaign... More

Behind every successful spritzer there is a good mineral water

Image campaign for Studenac mineral water is running in the period from 11 June till 11 July 2010 with the name: „Behind every successful spritzer there is a good mineral water."  The campaign consists of a video, radio commercial and... More

Fant, ideas for meals that everybody loves

In the period from 27 May till 30 June 2010 image campaign for Fant products "Fant, ideas for meals that everybody loves" is running on TV videos, radio jingle, advertisements with recipes in the printed media and various other contents at... More

Kviki – crispy rescue just in time

Kviki's mascot represents its uniqueness, and the name Podravka guarantees quality, tradition and reliability. TV campaign Kviki - crispy rescue just in time is underway on the markets of Croatia, Macedonia, Bosnia and... More

Vegeta Natur – straight from nature

"Vegeta Natur - straight from nature" is a slogan for the campaign to be run on TV, radio, printed advertisements and web, supporting the launch of Podravka's new product from the Vegeta family. Arisen as a response to the grown... More

Puddings with the taste of fantasy

Image campaign for Dolcela puddings is running from 5th March till 2nd April 2010, consisting of TV videos, printed advertisements and consumer actions at points of sale. This media campaign will present the new premium Dolcela puddings: Chocolate... More

Lino takes you on "Walking with dinosaurs"

Lino the bear, symbol of Podravka baby food, has for thirty years been children's favourite companion. With Lino's big smile, meals turn into fun, Lino's adventures from the calendar have become the favourite stories for generations of... More

From nature. From the heart.

In the period from 22nd October to 25th November 2009 image campaign for Podravka marmalades and jams called "From nature. From the heart." is underway. It consists of TV videos, advertisements in the printed media, consumer promotions at... More

"Fant, ideas for meals that everybody loves"

 "Fant, ideas for meals that everybody loves" image campaign for Fant products is under way from 5th October till 8th November 2009, consisting of TV videos, radio jingle, advertisements with recipes in the printed media and various... More

Taste more

Because good customs do not go away - even today the best cooking is done with a lot of love and a spoonful of Vegeta!In 1959 a unique composition of vegetables and seasonings called Vegeta was launched into the world. Owing to its inventor Zlata Bartl... More

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