As a part of its social responsibility Podravka founded the "prof. Zlata Bartl" Foundation in 2001 with the basic purpose of promoting and encouraging creative and innovative scientific-research work among young high-educated people, the citizens of the Republic of Croatia. The guiding inspiration of the Foundation is the work of professor Zlata Bartl who is credited for creating Vegeta, the most famous Croatian brand, and who dedicated her entire life to working at Podravka and providing younger generations of Podravka's workers with in-service training. The funds of the Foundation are used for scholarships and support to both undergraduate and postgraduate regular students.