Podravka like other successful and renowned world companies, apart from profit, aims at contributing to improvement of society and the quality of life of citizens, in other words, a socially responsible business managing. Wherever Podravka works, it has proven to be a desirable social partner who takes care about the social community.
A portion of their financial and material resources, Podravka has been putting aside for donations and sponsorships. For years now Podravka sets aside part of its financial resources and goods for donations and sponsorships. . Podravka allocated in 2006 for donations and sponsorships more than hrk 30 mln continuing the growing trend of earmarking for donations and sponsorship from 2005.
Podravka's funds for donations and sponsorships are focused on
many social areas:
- children and youth,
- aged and feeble,
- health,
- culture,
- science,
- education,
- sports,
- humanitarian activities,
- publishing activity,
- environment protection,
- economics.