Podravka's investments in the environment protection have been increasing in the last three years, that is to say they were bigger in 2005 by 250% than in 2004, and in 2006 they had risen for 50% in relation to 2005.
The biggest part in the overall investments in the environment protection in 2004 consists of investment in the water purification facility (33%), and after that, there is taking care of various kinds of waste (26,5%). In 2005 as many as 75% of the overall investments in the environment protection was intended for taking care of packaging waste, while the second position was dedicated to the investements in water purification facilities (9,37%). In 2006 half the money of the overall investments in the environment protection was spent for the packaging waste, while the 32,6% of the overall investments in the environment protection was spent on a return packaging in the Studenac Factory because they turned to return packaging of 0,25 l. At the moment, there is a process of investment at the factory Ital Ice where freezers are being built in which use ecologically friendly freon and this investment is worth 827.000 HRK.