As the most significant benefits for Podravka which are made by using the concept of social responsibility we can mention the better managing of reputation, product brands and risk, competitive advantage, market positioning, attracting the best people, their motivation and stay in the company, savings which are the result of better organization of work, more capital availability, the better investing relations and better economic results. The basis of a quality implemented social responsibility of a company the building of trust and credibility among the employees, consumers and suppliers, investors and financial institutions and the wider social community.