The most important aspects of the sustainable development that Podravka is facing today:
- The care for healthy alimentation
Our main stakeholders, customers, suppliers and community,
are exposed to modern life style which includes fast rhythm of
living, often accompanied by unhealthy and irregular diet. It is
our goal as a food company to increase the level of awareness of
how important healthy diet is as a foundation of healthy living and
to offer our consumers high value and innovative products.
Without a good relation and care for the consumers, Podravka surely
would not be one of the leading companies in making modern
trends in this region. We feel this is the only way to build trust and
long term sustainable connection with all stakeholders. - Optimizing the exploitation of natural resources and environment protection
It is Podravka's goal to increase the care for environment by optimizing the use of natural resources and by advancing the technologies and work processes. Care for the environment has the highest effect on the community in which Podravka operates,
and together with the central and local authorities on individual
markets on which it operates, it finds new ways for business more
successful and sustainable for the environment. - Caring for constant education of the employees and society
One of the important aspects contributing to Podravka's
sustainability is the care for our employees which we encourage to continuously learn and aspire to professional excellence. Investment into education is one of our highest values and ground for differentiation, and it is therefore our goal to constantly improve educational structure of our employees but also of the community in
which we operate. Here we try to apply active approach by developing our own education programs focused on long term learning and development. Podravka enables its employees to achieve their full potential, both individually and in teams, and the management sees the possibility to achieve business goals of the company in supporting and encouraging such aspirations. - Caring of the members of the community with decreased working abilites
Podravka is the company with a heart and as such it cares for its
employees, especially for those with decreased working abilities.
That way we show that Podravka is a socially responsible company
and in cooperation with the community in which it operates,
the unions and various NGO's, it tries to integrate employees of
decreased working abilities into its standard operating procedures
and that way contribute to their social inclusion.