Podravka specially takes care of the environment protection and as a result of that Podravka is ahead of the existing Croatian law in this area because of their numerous solutions and it has a long tradition in the field of environment protection. At the beginning of the 1970s, Podravka had already built its first wastewater purifier. Among numerous concrete examples of implementing the guidelines of a socially responsible business managing in the field of environment protection we can name the complete renovation of the waste water purification system facility of Podravka factories in the industrial zone Danica (the results of purification of waste waters are on average 8-9 times better then the law standards for discharge in the system of public sewage), the building of a new collector for waste waters sewage of Podravka factories in the Industrial zone to systematic, to the systematic collection and disposal of all kinds of wate which cannot be considered to be municipal waste (paper, glass, PET, aluminium foil, wood, metal, waste oils, paints and paints packaging, electronic waste, etc.), the problem of the release of wastewaters from the hydrotransport of tomatoes into the coastal sea in the vegetable factory in Umag has been resolved by the construction of a new wastewater collection system which redirects wastewater into the municipal collector and decree has been adopted which prohibits the acquisition of equipment that harms the ozone layer (the purchase of new plants or equipment that contains ozone damaging substances has also been prohibited).