Being an original Croatian company, Podravka has been working from its very beginning in compliance with the codes and principles of a socially responsible business managing, i.e. in compliance with the business principles of a long-term sustainable development. Following these principles, Podravka promotes and supports the appliance of the codes and demands of the socially responsible business managing in its everyday work and through all its activities and also the coordoniation of the economy with the development goals of the community and the environment protection for the generations to come. Podravka's mission is to run business in the best interest of clients and consumers and thus within the Croatian Business Council for Sustainable Development (HR PSOR) concrete measures of influencing the existing regulations, exchange of experiences and encouriging the members of the HR PSOR are being undertaken in order to improve the social benefits of the community. Besides that, Podravka has been present for a long time on a global level as a full member of the World Business Council for Sustainable Development - WBCSD), the roof world organization which promotes and encourages the implementation of the codes and principles of the sustainable development in the world economy