Podravka wants to be the leading food company with headquarters in the region of Southeast, Central and East Europe in terms of consumer relations, knowledge and revenue and also the leading pharmaceutical company that accomplishes more with its recognizable partnership approach. It is Podravka’s intention to be distinctive from other companies in terms of the capacity to understand consumer needs, product brands and high quality of products and business processes, building corporate culture and motivated and satisfied employees all in compliance with the company’s key values. The company goal is to satisfy interests of the owner and all interested parties, but also to contribute to the development of the overall community in general. Podravka continues its involvement in other activities oriented towards accomplishing strategic goals – developing new products, innovating the range of products with added value, effective marketing investments, further investment in employee development and similar.