The key areas on which Podravka strategy is based are: consumer relations, product brand management, quality, employee loyalty, development of employees and the community, sales progress, research and development and permanent cost control. Our company has over the years successfully developed a positive image among its shareholders outlining values such as consumer satisfaction and employee loyalty. Podravka is a company that strives towards excellence and as such pays special attention to ensure product quality and provide permanent care for the environment.
The environment within which we operate is becoming more competent and dynamic, and changes on the macroeconomic field have significant impact on all companies. Podravka shall continue to act responsibly and enhance its credibility towards shareholders with continued communication, supervision of key areas and their adaptation to new situations emerging on the market.