Podravka has decided to found its own management academy -POMAK - with the aim to develop a long-term competitiveness and a sociallly responsible engagement. So far, 46 Podravka employees have finished this Academy. It has also established a cooperation with the Leed Metropolitan University which organized the programme Professional Diploma in Retailing Management, and the first generation has successfully finished it. Podravka has also founded the "prof. Zlata Bartl" Foundation which gives irretrievable support to students and provides other kinds of investment.