Together with product range adjustments and new product functionality, in 2003 Podravka started Coolinarika, the first Podravka internet brand. With many topics from the field of cooking, health, international cuisines and a rich collection of recipes, Coolinarika is a networking platform. Users can create their personal page, edit it by entering own recipes, comments, notes, tags, choose their friends and connect with other registered users. Podravka listens attentively to the needs of its consumers and actively communicates with them through Coolinarika.