Corporate Policy

Podravka is an international food company, a leader in its region. Our innovative methods allow us to create new, high-quality products that win consumer confidence. Podravka's employees are its greatest strength, and their loyalty represents the company's fundamental asset.

Podravka - a regional leader in innovation, knowledge, internationalisation, earnings...

The food industry is Podravka's main field of activity. We want to be an innovative industry leader in a region that encompasses South-Eastern, Central and Eastern Europe. We will be the best food company, able to respond rapidly to changes in the business environment. Another significant field of activity is pharmaceuticals, where our characteristic partnership approach with selected therapeutic groups ensures growth and long-term value for health care workers, consumers and society as a whole.

A significant international market position is another one of Podravka's characteristics. We see international markets as an opportunity for rapid growth. Our background in this region allows us to understand consumers' needs and specific local tastes better. Culinary creativity and customer involvement is how we discover innovative solutions.

Our company symbol is the heart. From the very beginning it has expressed our care, courage and love - care for the consumer and everyone interested in our company, decisiveness in meeting the challenges of the day, feelings of love for Podravka.

Croatia will be known for the fact that Podravka comes from here. Yet our company is important in all the region's countries, and a domestic firm in each of its markets. Besides its regional orientation, Podravka will win customers in other world markets.

Growth is one of our company's basic postulates. Our goal is constant above-average company growth and development. We will experience double-digit annual growth. This will satisfy our owners and make us attractive to future investors. The satisfaction of our shareholders is Podravka's key goal. We want to have the best prospects of any company in the region.

We do business based on the principle of sustainable development. Protecting the environment is a precondition for the growth of society as a whole. In the process of our own development, we consider the development of the community and the region where we work.

Podravka is a company with a heart

Podravka enjoys a high reputation in its markets. Our goal is to keep building that reputation. Podravka will be a successful and well-known company, an innovative leader in its industry and its country.

Podravka represents a model in its industry, a name that has earned respect and admiration.

We strive for exceptional quality in all our work processes. We grew up with quality, our customers and partners recognise our quality, and quality is something we will maintain. Our business is based on on-the-job excellence. Efficiency is expressly demanded of each individual. Podravka will earn a place among the world's most efficient food companies.

High quality is a constant.

In creating our products, we devote special care to ensuring that they are simple to prepare and consume, practical, and beneficial to consumer health. We will continue to recognise and satisfy consumers' needs.

Consumer well-being is our motto.

Our branded products are the foundation of our business. Brands like Vegeta, Podravka and others are familiar to consumers all over Europe. Podravka has proven results in developing brands that consumers recognise and value. We will create new branded products alongside our current ones.

Vegeta and Podravka are internationally recognised brands.

Today knowledge represents the essential competitive advantage. We are able to form a critical mass of knowledge, putting us ahead of our competitors. Investment in people and new knowledge will be our basic investment in the future. We are fostering a taste and desire for learning.

We are shaping our own future.

Besides innovation, employee loyalty and the desire to learn, the key values we are building at our company are ambition, enterprise, a desire to win, the spirit of cooperation, self-confidence, professionalism, success and good business ethics.

Our goal is to satisfy the needs of all who have an interest in Podravka, and to surpass their expectations. Podravka's people and their abilities are capable of making this company a market leader and trendsetter in our country. Podravka will continue to form new, high-quality staff who will guarantee its future. We want to ensure the future of all our employees, and to make them feel happy and proud to be a part of Podravka.

We will work differently, more dynamically, more innovatively, and this is how people will recognise us.

We want to be the best, number one in our region, responsible for our own results... Each new day represents a step toward realising our goals. It is time to start moving...

Everything changes rapidly, so we have to change, too.

The future has already begun today...