The collaboration of Podravka and Ledo on the co-branding project of the Čokolino ice cream

Today at the press conference a joint collaboration of Podravka and Ledo has been presented to the public on the co-branding project of the Čokolino ice cream. With this collaboration Podravka gives Ledo the rights to use the sign Čokolino in the category of ice creams, and Ledo is producting and distributing the ice cream on the markets of the Southeast Europe.

‘Today’s press conference of Ledo and Podravka is a proof of a project that was successfully realized through launching Čokolino ice cream on the markets of the region with the aim of creating way for further collaborations of domestic food companies with a synergy usage of their fields of competence. In this case the important factor is the strength of distribution and the competence of production of Ledo as well as on the strength and competence of the brand Čokolino in kids segment. The goal of this collaboration is to try through the power of brands of Croatian companies as well as the production and distribution competence to strengthen these brands on the markets of Southeast Europe” – Romeo Nakić, director of the Podravka’s Marketing has said during the presentation of the collaboration.

"The process of coordination of details on the project of launching the Čokolino ice cream was going on in an exactly dynamics which we had defined together and to the satisfaction of both companies. During the project development the ice cream itself should picture milk and chocolate in the way the children like, and we, the adult people will be familiar to it according to the values which Čokolino represents as a brand. The research teams of Ledo and Podravka joined their forces and created the excellent ice cream delight according to the opinion of the both companies. I was pleased to work with the colleagues of Podravka as a part of the Ledo team and I am of an opinion that this joint business collaboration has been done to the mutual satisfaction and that the experiences and the exchange of knowledge while working together on this project are a plus and a benefit for both companies" – Davorin Šimunić, the director of Marketing and Development of Ledo has said.

The Čokolino ice cream can already be found in Ledo cooling boxes in many stores.