studena. presented the new visual design and a novelty on the Croatian market - the functional waters

After nine years of existence and becoming one of the famous brands, the first Croatian pure spring water studena. has presented its new visual identity.

The innovation is visible in a new design of a bottle and the packaging, but also in the overall market communication which is the reason for creating a completely new visual world of the pure spring water studena. based on the graphic element of blue dots. The blue dots symbolize the dynamism of the innovative brand that is studena., in compliance with the challenges of a modern world that we are living in. This dynamism is also expressed in a new motto of the advertising campaign – Become studena/ or studenaize yourself – studeniziraj se! This is the answer to the new demands of the new generation of consumers who wants more from a brand, along with quality and naturalness also wants more – the attractiveness and excitement.

‘The change of the visual identity is a result of a continuous improvements and constant investments in the development of the brand studena., one of the most important brands of the Podravka’s portfolio. Anticipating and introducing the new market trends and new products and giving the consumers what they want and need, we think that this is the best way in achieving this goal. We are introducing to the Croatian market of the spring waters besides the new visual brand identity studena. the new category – the functional spring waters”, Saša Romac, member of the Podravka Board has said.

studena. Functional waters are a new category of products on the Croatian market. They are enriched with the active, natural extracts and flavours, vitamins and minerals, and in May they can be found in the stores across Croatia.
The assortment of studena. Functional spring waters consists of:
studena. GO! Is intended for the people who lose certain vitamins and minerals faster than others due to various sports activities so they need to make it up through the drink.
studena. DEFENSE is intended for all those who want to protect and strengthen their immunity system during the whole year.
studena. SHINE is intended primarily for those who give a special care to their looks and who are aware that they can achieve it with a targeted working from the inside.
studena. CHILL OUT... is intended for all those who need something to chill out and relax due to their stressful lifestyle.

Besides rebranding of studena. the new web-site studena.com.hr, has been presented for the first time and also the new TV commercial with the music of cult British acid jazz/funk/soul band Jamiroquai, which gave copyright of their music to be used for the first time in Croatia.